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I worked as an in-house writer for Banana Republic for about 8 months in 2016. During that time, I worked on everything from web copy to email campaigns to social (Instagram, Facebook, Pinterest) to in-store signage and window wraps. While I owned the Women's US category, I also worked on adapting copy for the UK audience.
I had the opportunity to work with celebrity influencer campaigns, including collaborations with Olivia Palermo and NBA player Kevin Love. These projects gave me experience interfacing with publicists to create copy that upheld the communication standards of all parties involves.
As needed, I would also work with other brands that fall under the Gap, Inc. family, including Gap, Old Navy, Athleta and Intermix.