WEBSITE | SOCIAL MEDIA | EMAIL

I worked on Dockers while I was an in-house writer for Levi Strauss & C0. from 2014 to 2017. Dockers presented an interesting opportunity for the creative team. A sister brand to the ever-popular Levi's brand, Dockers continues to develop and sought to attract a younger demographic. While we embraced our "dad pants" history, we as creatives worked to make the brand fresh and engaging for modern men entering the workforce. 

While working with Dockers, I wrote email, web and social copy. I also owned the Guy's Guide category, creating monthly guides for new products. 

Visit the Dockers website.